Eight years after she shot to fame on The X Factor, Nelson describes how she navigated the trauma of being relentlessly bullied on social media.
When Jesy Nelson was 19 and working behind the bar at a pub in Dagenham, Essex, she remembers watching The X Factor on TV, and thinking: “I know I could win that.” In 2011, she did just that, as part of the girl group Little Mix – and thought: “This is the worst day of my life.”
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Competing in Simon Cowell’s singing contest unleashed ceaseless criticism of her appearance and weight (although rarely her voice). “All I cared about was what people were saying about me,” she says now.
Winning offered no respite. When Little Mix were crowned, the first Facebook message she saw was from a stranger. It read: “You are the ugliest thing I have ever seen in my life. You do not deserve to be in this girl band, you deserve to die.”
“I should have been on cloud nine,” she says. “I had Leigh-Anne [Pinnock, also of Little Mix] in my room being like: ‘This is the best!’ and I was like: ‘No, this isn’t.’”
Little Mix went on to become the biggest British girl group since the Spice Girls, but Nelson was consumed by the trolling and abuse on social media. Within two years of the finale, she had depression and an eating disorder and had attempted suicide.
Leigh-Anne is now the new ambassador for Maybelline New York!
“So many amazing things have happened this year that I am beyond grateful for and this is just one of those pinch me moments … I am so excited to announce that I am now part of the @maybelline family! I am honoured to work with a brand that understands and encourages everything that I stand for! I cannot wait for you to see what we’ve been working on!”
Jade is launched her first-ever fashion collection with Skinnydip! A lil mix of her signature style and the brand’s equally playful vibe, this ridiculously fun collab is everything! This new collab, she’s practically handing us her go-to vibe on a plate – think oversized ’fits, logo-loaded styles and cute vest tops.
With each piece in the collab, you can dress it up or down depending on the occasion/mood.
Leigh-Anne is launching her own bikini line, In‘A’Seashell with one of her closest gal pals, Gabrielle Urquhart, which serves up swimwear that promotes self-love and heavy helpings of body confidence.
“It all started as a conversation in Miami with one of my closest friends, Gabby, and she told me she wanted to do a bikini line and her boyfriend had bought her a sewing machine. I said, ‘seriously? Because that is exactly what I want to do!’”
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“I’m really excited to be working with Superga on their new product range. It’s a brand I’ve loved and worn for a while now, as I love the style and fit of their shoes. They’re really cute and so versatile, I love them!”
Leigh-Anne has handpicked an amazing new Style Edit of her favourite ASOS Design styles including glam styles and low-key styles for off duty days. The collection is packed full of trend-led pieces from the latest ASOS DESIGN drops.
“What I love is there’s a mixture of going-out dresses and outfits, but with casual stuff added in, as well. I feel like it has a bit of a 90s theme running through it, too, and I love that kind of fashion. I love all the looks.”
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