The newly solo star talks to Grazia about her fashion brand, motherhood and wedding planning. MORE: graziadaily.co.uk
Her life may be going 100 miles an hour, but Perrie Edwards is keeping up with it all. Over the past few years, a lot has changed for the star. In between Little Mix’s hiatus and final tour, she’s been busy working on her fashion label Disora, becoming a mum, getting engaged, and plugging away behind the scenes with her solo career.
And now, with the latest Disora collection dropping this Friday, Perrie says she’s learnt a lot about making your mark as an entrepreneur.
‘I think from the first drop to now, we feel a little more settled and know the direction a bit more. We have a drop coming really soon and a few more regular drops to follow, so we’re kind of in a rhythm with things now,’ she shares.
Disora – described as ‘Effortless, everyday wear’ – wasn’t an overnight project. First teasing the brand in late 2020, Perrie worked away behind the scenes to finally launch her passion project in October 2021. Years in the making, the luxury fashion range has covered everything from super-soft joggers to stylish activewear.
‘We’re kind of running with the whole activewear, shapewear vibe with the collections at the moment,’ says Perrie. ‘The last drop we did was activewear, and it just worked – I loved it. The thing is, I’m not necessarily a gym girl. I don’t work out a lot, I don’t even want to go to the gym necessarily, but I just love wearing activewear.’MORE: graziadaily.co.uk
Perrie attended The Virgin Atlantic Attitude Awards in London, UK on 12th October. I added photos to gallery: