The newly solo star talks to Grazia about her fashion brand, motherhood and wedding planning. MORE: graziadaily.co.uk
Her life may be going 100 miles an hour, but Perrie Edwards is keeping up with it all. Over the past few years, a lot has changed for the star. In between Little Mix’s hiatus and final tour, she’s been busy working on her fashion label Disora, becoming a mum, getting engaged, and plugging away behind the scenes with her solo career.
And now, with the latest Disora collection dropping this Friday, Perrie says she’s learnt a lot about making your mark as an entrepreneur.
‘I think from the first drop to now, we feel a little more settled and know the direction a bit more. We have a drop coming really soon and a few more regular drops to follow, so we’re kind of in a rhythm with things now,’ she shares.
Disora – described as ‘Effortless, everyday wear’ – wasn’t an overnight project. First teasing the brand in late 2020, Perrie worked away behind the scenes to finally launch her passion project in October 2021. Years in the making, the luxury fashion range has covered everything from super-soft joggers to stylish activewear.
‘We’re kind of running with the whole activewear, shapewear vibe with the collections at the moment,’ says Perrie. ‘The last drop we did was activewear, and it just worked – I loved it. The thing is, I’m not necessarily a gym girl. I don’t work out a lot, I don’t even want to go to the gym necessarily, but I just love wearing activewear.’
MORE: graziadaily.co.uk
IN’A’SEASHELL started with Blue Edition drop! Pre-Order on IN’A’SEASHELL now! Limited Stock available!
I added to gallery new photo of Leigh-Anne photographed by Misan Harriman for the Mickey & Friends: The Power of Friendship Campaign. The Disney UK campaign is to mark International Friendship Day.
Leigh-Anne is now the new ambassador for Maybelline New York!
“So many amazing things have happened this year that I am beyond grateful for and this is just one of those pinch me moments … I am so excited to announce that I am now part of the @maybelline family! I am honoured to work with a brand that understands and encourages everything that I stand for! I cannot wait for you to see what we’ve been working on!”
Jade is launched her first-ever fashion collection with Skinnydip! A lil mix of her signature style and the brand’s equally playful vibe, this ridiculously fun collab is everything! This new collab, she’s practically handing us her go-to vibe on a plate – think oversized ’fits, logo-loaded styles and cute vest tops.
With each piece in the collab, you can dress it up or down depending on the occasion/mood.
Leigh-Anne is launching her own bikini line, In‘A’Seashell with one of her closest gal pals, Gabrielle Urquhart, which serves up swimwear that promotes self-love and heavy helpings of body confidence.
“It all started as a conversation in Miami with one of my closest friends, Gabby, and she told me she wanted to do a bikini line and her boyfriend had bought her a sewing machine. I said, ‘seriously? Because that is exactly what I want to do!’”
Perrie for Spring Summer 2019 SUPERGA // Hand-picked by Perrie, this is the perfect edit for anything from festival escapades to beachy Summer fun. From espadrilles to the contemporary UP5 sole, via tried-and-tested as well as updated classics, any occasion is a #PerrieForSuperga occasion!
“I’m really excited to be working with Superga on their new product range. It’s a brand I’ve loved and worn for a while now, as I love the style and fit of their shoes. They’re really cute and so versatile, I love them!”
Leigh-Anne has handpicked an amazing new Style Edit of her favourite ASOS Design styles including glam styles and low-key styles for off duty days. The collection is packed full of trend-led pieces from the latest ASOS DESIGN drops.
“What I love is there’s a mixture of going-out dresses and outfits, but with casual stuff added in, as well. I feel like it has a bit of a 90s theme running through it, too, and I love that kind of fashion. I love all the looks.”
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